Kaitiakitanga
Developing a strategy
To achieve owners' aspirations, trustees need to define the vision for the whenua and develop a strategy to achieve it.
![Woman standing with hands on child's shoulders, looking into the distance.](/media/qxtlt55c/what-is-a-strategic-plan.jpg?width=410&height=245&quality=80&mode=crop¢er=0.5,0.5)
What is a strategic plan?
A strategic plan is the big-picture view that guides the trust's mahi towards achieving its aspirations.
![A group of people swimming and playing in a river.](/media/v3zlwxnp/work-out-aspirations-for-whenua.jpg?width=410&height=245&quality=80&mode=crop¢er=0.5,0.5)
Work out the aspirations for the whenua
Before you start developing a vision and a strategy, you need to define owners' aspirations and work out the potential the whenua holds.
![Four people sitting around a table talking.](/media/fgkjysvw/developing-strategic-plan.jpg?width=410&height=245&quality=80&mode=crop¢er=0.5,0.5)
Developing the strategic plan
There are many different ways to create a strategic plan. We've found the "hedgehog concept", developed by Jim Collins, works well for a range of trusts, whether they're big or small.